Where plant-powered meets empowered.

Curated with hā, or "breath of life" and aloha from Hawai’i

Locally curated for every hair type.

The ALANA line is a humidity-resistant, UVA and UVB-protected, vegan, plant-powered, animal cruelty-free ​product line. Zero sulfates or parabens. Nourishing and safe for keratin-treated, colored, or any hair type.

About Our Brand.

About Our Products

The ALANA line was invented with hā, or "breath of life" in mind. Our plant-powered collection combines the deep penetrating properties of natural minerals with botanical (plant) protein catalysts to deliver all the nutritional benefits healthy hair needs. When carrier minerals like quartz, rhodochrosite and bismuth are perfectly paired with botanical protein catalysts such as pumpkin seed, quinoa and silk proteins, the building blocks of healthy hair are replenished and repaired deeply within the hair shaft for lasting results.